Job Alerts are generally the primary driver of reliable, recurring traffic back to your Job Board.
If you use ZipRecruiter as your backfill provider, you can now add backfill links to your Job Alerts as well. This allows you to add some incremental revenue to your Job Board as well as additional relevant inventory for your job seekers.
Backfill jobs will appear below the list of your sites “native” jobs.
You can enable this under your Backfill settings: